- Areeb Mirza
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- Community, courses, and coaching will not sell just by running ads.
Community, courses, and coaching will not sell just by running ads.
Community, courses, and coaching will not sell just by running ads.
Many people have a misconception that simply because they have expertise or knowledge, audiences will automatically join their communities, courses, or coaching programs. Whether it's on platforms like Discord, Facebook Groups, or online courses, ads alone aren't enough to attract engaged, loyal members or clients.
Here's the reality. Community, courses, and coaching thrive on trust. Cold audiences rarely purchase these offerings because they're deeply personal and rely heavily on credibility and established trust.
To successfully sell a community, a course, or a coaching program, you need a pre-existing audience who already knows and trusts you. Think about it, there are countless communities, courses, and coaches available. What sets you apart? How does a potential client or member know you’re an expert?
Your online presence is your credibility. You need valuable content regularly published on your feed, YouTube videos, or other platforms to showcase your expertise and build trust. This content gives people a reason to follow you and stand behind your brand.
Without this foundational content, any community, course, or coaching program you build will struggle. Even if you manage to attract members initially, they won't stay active or engaged because they joined without genuinely connecting with your brand or expertise.
Prioritize building your online presence and establishing trust through consistent, valuable content. Only then will your community, courses, or coaching programs successfully attract and retain loyal, engaged members.
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