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Case Study: How This Houston Lawyer Went from Zero Social Presence to Clients Choosing Him Over Competitors
Areeb Mirza
October 14, 2025
Michael Takla had the same problem every busy entrepreneur faces.
He knew he needed a social media presence.
He knew potential clients were researching lawyers online.
But he had “a hundred things going on” running his personal-injury practice and zero time for content creation.
Six months later, clients were saying, “We looked at other law firms, but when we saw your social media presence, we went with you.”
Here’s how we made that happen.
Michael’s situation was typical of most successful professionals:
New personal-injury law firm in Houston
Zero social media presence (“I don’t even know what’s being posted sometimes”)
Trying to create content himself
No time to focus on marketing while running a firm
The issue was simple. Clients research lawyers online before they hire. No online presence means no credibility.
We implemented our done-for-you system from start to finish.
Studio Sessions/Live Sessions
Michael shows up, we do the rest.
“We come in, we shoot it, we get it done. They produce everything and I just focus on other things.”
We created educational videos about personal-injury law that build trust before clients ever call.
Complete Management
Michael wanted it hands-off. We handled the filming, editing, posting, and strategy.
Direct Case Generation
“I had one client who I did a video on... she reached out and said, I have this exact issue. Can you help me? We settled her case.”
One video. One client. Immediate ROI.
Competitive Advantage
“We’ve had clients say, we looked at other law firms, but when we saw your social media presence, we went with you.”
Content became the deciding factor.
Client Research Behavior
“People don’t look at websites anymore—they look at your social media.”
His content now handles the research phase for him.
The Business Impact
Before: Prospects couldn’t evaluate his expertise online.
After: Prospects arrive educated and ready to hire.
Before: Competing on price and availability.
After: Competing on authority and trust.
Before: Cold inquiries with no context.
After: Warm leads who already know him from his videos.
The Key Insight
Michael summed it up perfectly:
“Every entrepreneur thinks we can just do it ourselves. But you’re not an editor. You don’t understand audio or video, but you want high-quality results. Why would you do that?”
The lesson: stop trying to be a content creator. Start being a business owner who uses content strategically.
Why It Worked
Industry Expertise We understand legal marketing and compliance.
Professional Production, High-quality videos that build credibility.
Hands-Off System, Michael focuses on law, not logistics.
Strategic Content, Every video educates, builds trust, or generates leads..
In six months, Michael went from invisible online to being chosen because of his online presence.
His content now runs 24/7, educating prospects, building trust, and generating new cases.
Most lawyers are still invisible online.
The ones who aren’t are winning the clients who research before they hire.
Which category do you want to be in?
My Offers:
Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)
Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.
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