Case Study: How Shades of Blue Project Hit 10K Followers and Started Real Conversations

Challenge: Needed to elevate online platforms and start meaningful conversations around their mission.

Timeline: Less than a year to hit 10K followers.

Results: Over 10K followers, increased interactions, and the hashtag #TheConversationContinues is driving real engagement daily.

Watch the full testimonial: https://f.io/0kC6jiIW OR Continue Reading

The Beginning

"I'm willing to try it."

That was the moment everything changed for Shades of Blue Project.

It started with getting to know each other. Building trust. Seeing progress.

And realizing this could actually work.

"This is actually working. Like I'm seeing progress. Let's continue to move forward because I could really see that this could help elevate the organization, the online platforms."

The Results

Since working with Fokus, Shades of Blue Project has seen:
- Over 10K followers in less than a year.
- Increased interactions across all platforms.
- Real conversations happening daily around their hashtag #TheConversationContinues.

"So definitely seeing interactions are overall. Following is over 10K now, so we definitely have seen results in the short time, short times by my measure, because it didn't take us a year to get there since starting."

What They're Most Proud Of

"I'm really proud of achieving that. Our hashtag, the conversation continues, is just that—the conversations are being had."

"The analytics are telling me that more and more each day, so I'm really proud that I set out and made this goal, and we've been able to really exceed it by doing the video series."

The goal wasn't just followers.

It was starting real conversations. Building a community. Making an impact.

And the analytics prove it's working.

Advice for Others Considering This

"I would say, do it. Just make sure that you're ready to do it."

"It's still a commitment. Even though most of the things are done for you, you still have to make a commitment for the follow through."

"Just keeping in mind this is your company. This is your product. No one knows it better than you. This is more of a collaborative effort to help you elevate that."

"So keep that in mind that it is a commitment, but it's going to be one that pays off."

The 6 Month Rule

"I would say, hang in there. Give yourself at least 120 days, not 90 days. People typically say that."

"I would say just go ahead and make that six month commitment, because sometimes if you cut it too short, you don't really know what you could have done and what the potential is."

"So I would say at least give it six months."

This is critical.

Most businesses quit too early. They give it 30 days, 60 days, maybe 90 days.

And they never see what could have been.

But if you commit to six months, you'll see the results. And then you'll commit to another six months.

"And a year from now you'll thank them and yourself."

The Experience

"First and foremost I do shout out AD because he has definitely helped me through this process."

"There's not a day that I came in and I felt like all weird. It was just like I was sitting down and talking to my friend and getting some work done in under an hour."

"That's a great experience for me as someone with this crazy schedule of going, coming and going."

"The overall experience to get the work done has always been pleasant, and so I'm grateful for that full circle."

"The entire team is very helpful. That's why I said just go ahead and make that six month commitment. So then you make another six month commitment, and a year from now you'll thank them and yourself."

The Takeaway

Shades of Blue Project didn't just hit 10K followers.

They started real conversations. They built a community. They elevated their online presence.

And they did it in less than a year.

Because they committed. They showed up. They trusted the process.

And now the analytics prove it's working.

If you're on the fence about working with Fokus, here's what you need to know:

It's a commitment. But it's one that pays off.

Give it six months. Show up. Do the work.

And a year from now, you'll thank yourself.

Watch the full testimonial: https://f.io/0kC6jiIW

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