Businesses Keep Getting Burned by "Specialized" Agencies (Here's Why)

I feel like I have to talk about this because it's happening more and more.

Businesses come to us, they've been burned by an agency that supposedly specializes in what they do.

Now, here's the reason why we haven't specialized in one specific thing.

Like we haven't been an agency for lawyers only or for doctors only.

It's because it just doesn't make sense for us because if we're good at something, we want to help as many people in as many companies as we possibly can.

So, for example, let's say it's service based businesses that we help with, and of course, ideally, if they're a higher ticket, that is our market.

Because content ads and us doing this for multiple other industries, we realized that at the end of the day, it's like human behavior is human behavior.

You are either B2C or you're either B2B.

Just because we specialize in certain things doesn't mean we create content separately.

It doesn't mean we post on a magical platform.

It doesn't necessarily mean we're targeting aliens all of a sudden.

Like if you're still talking to human beings, you're going to be fine.

Like every video still is going to be the same structure.

It needs to have a good hook, a good value, a good call to action.

So just because you are a dentist doesn't necessarily mean the video is going to be call to action first, value portion, and then hook.

Like it doesn't work that way.

And agencies who specialize in one specific niche, in my experience, they use a copy pasted templated material because that's what's best for them.

Because at the end of every single day, guys, you have to realize that business needs to make money and they've specialized in one specific thing because they can copy and paste to people and know that works best for them and some other clients and they're trying this out on you as well.

So instead of going for a specialized agency who supposedly knows the ins and outs of your business, go with an agency that does this for more brands or more industries because they've figured out a formula and they've figured out a specific system that might fit within your business.

Because we don't offer a niche specialization.

We offer you a specific system that's going to work for your business, like a specific scripting strategy.

Of course, you'll have editors, directors, account managers that are going to help you post consistently.

So you need a system rather than just somebody who specializes in what you do.

Here's what most people don't understand.

Niche specialized agencies sound great. "We only work with dentists." "We only work with lawyers."

But here's the reality.

They use copy pasted templated material because that's what's best for them.

They've specialized in one specific thing because they can copy and paste to people and know that works best for them and some other clients and they're trying this out on you as well.

That's not specialization. That's just a template.

And here's the thing.

Human behavior is human behavior. You're either B2C or you're B2B.

Just because you're a dentist doesn't mean we create content separately or post on a magical platform or target aliens.

If you're still talking to human beings, you're going to be fine.

Every video still needs the same structure. Good hook. Good value. Good call to action.

That doesn't change whether you're a dentist, a lawyer, or a plumber.

So instead of going for a specialized agency who supposedly knows the ins and outs of your business, go with an agency that does this for more brands or more industries.

Because they've figured out a formula and a specific system that might fit within your business.

We don't offer niche specialization.

We offer you a specific system that's going to work for your business.

A specific scripting strategy. Editors, directors, account managers that help you post consistently.

You need a system rather than just somebody who specializes in what you do.

Because at the end of the day, businesses need to make money.

And niche specialized agencies have specialized in one specific thing because they can copy and paste to people.

That's what's best for them. Not necessarily what's best for you.

So if you've been burned by a specialized agency, now you know why.

They were using a template. Not a system.

And templates don't work when your business is unique.

Systems do.

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