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Build a hiring system in-house using meta ads

Author

Areeb Mirza
August 19, 2025

Hiring is one of the most frustrating parts of running a business. Sorting through endless resumes, AI-generated applications, and unqualified candidates wastes valuable time and resources.

That’s why I believe moving into 2025 and beyond, businesses need customized hiring systems built in-house, and Meta advertising is the perfect way to do it.

Here’s how the system works:

1. Run a Video Ad for the Role

Create a short video ad explaining the position in detail. This filters out casual applicants who don’t take the time to listen.

2. Use Meta Lead Forms with Qualification Questions

Inside the ad, link to a Facebook lead form with 8–10 detailed questions. Ask exactly what you need for that role, sales experience, creative background, technical skills, etc. This allows you to instantly qualify or disqualify applicants.

3. Add a Follow-Up Step (WhatsApp or Phone)

After filling out the form, applicants must send a message to a dedicated phone number or WhatsApp. If they don’t complete this step, they’re automatically disqualified. This simple extra step filters out the lazy applicants and leaves you with serious candidates.

4. Send a Pre-Recorded Video

For those who do follow through, send them another video (8–10 minutes) going deeper into the role, responsibilities, and expectations. Only candidates who watch and respond move forward.

5. Final Step, Interview or Resume Review

At this point, you’re left with a much smaller pool of motivated, qualified candidates. Now you can review resumes, portfolios, and set interviews with confidence.

With this system:

  • Out of 500, you may only end up with ~25 qualified applicants.

  • That’s 25 serious candidates a month, without the noise.

  • All while spending as little as $10–$20 per day on ads.

This saves you time, money, and eliminates the need for outside recruiters or hiring platforms like Indeed that drown you in irrelevant resumes.

If you want this kind of system built for your business, I can set it up as a one-time project. It’s one of the most powerful tools you can have in-house, and it puts you back in control of who you hire.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.