Being Able to Speak on Camera Is a Money Making Skill

If you struggle to speak in front of a camera, you'll have trouble marketing yourself.

Whenever someone comes to us on a call and they're very hesitant to show up in front of a camera, depending on their business, we just let them know up front.

If you have the skill where you can just show up on camera, be the authority, and make this your main thing in your entire business where you're just marketing and genuinely talking about what you're good at, talking about the ins and outs of your industry, you're just going to build more authority and expertise within your industry.

Because outsourcing that to another person generally is not something we recommend.

Is it doable for some businesses? Yes. Do we recommend it? Again, it depends on the industry, but generally, no.

If you're an accountant, a lawyer, a doctor, we generally recommend you specifically show up on camera and be the authority.

Because if one person is hearing another person's advice and they genuinely like their advice, it connects with them, the entire process, marketing process, sales process, becomes a little bit easier.

Because if you avoid this entire part, then you're just going to be text on the screen.

You're just going to lose to the person who is willing to show up in front of the camera and take that big chunk of market share, which is nowadays just living on social media.

They're living on Instagram, Facebook, TikTok, YouTube, LinkedIn.

So you need to make sure that you're putting your life force out there, putting your efforts into marketing your specific self.

If you're still busy in your business doing the day to day stuff, you can always train somebody else to do that.

And depending on the training, they will most likely do a better job compared to you because you hired them for that specific role full time.

But one position nobody can replace you on is the actual marketing component of it.

Nobody can be the authority on your behalf. That's generally not a good idea.

So it's extremely important that you learn the skill of just being able to speak on camera.

Because it is directly correlated with the amount of money you're going to make.

And we make this extremely simple as well.

Every single client that comes to us, they're not experienced. Most of the clients that come to us, they're not experienced in front of a camera.

That's why we have amazing directors and amazing processes in place to make sure that we pretty much hit the ground running as soon as possible.

So you can also achieve that skill within our process.

Here's what most people don't understand.

Speaking on camera is not optional anymore. It's a money making skill.

If you can't speak on camera, you can't market yourself effectively.

And if you can't market yourself effectively, you lose to the person who can.

That person takes the market share. That person builds the authority. That person gets the clients.

And you're left with text on the screen.

Nobody connects with text. People connect with people.

And if you're not willing to show up, someone else will.

So stop avoiding the camera. Stop outsourcing your authority.

Start showing up. Start building trust. Start making money.

Because speaking on camera is directly correlated with the amount of money you make.

And if you're not doing it, you're leaving money on the table.

 
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