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Ask these questions to find the legitimacy of your marketing agency

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Areeb Mirza
June 18, 2025

Questions You Need to Ask Before Hiring Any Marketing Agency (or They'll Gamble Away Your Budget)

Ever hired a marketing agency that just burns your cash with zero results?

Jeremy Haynes explained exactly why this happens, you don’t ask the right questions upfront.

Here’s exactly what Jeremy says to ask to spot the difference between marketers and gamblers:

#1: "Show me the financial model."

Real marketers always show math, cost per lead, conversion rates, clear scenarios (conservative, mild, ambitious).

No numbers? You're gambling.

#2: "What's my biggest bottleneck?"

Give them these metrics:

  • $55 CPM

  • 1.37% Click-Through Rate

  • 32% Webinar Opt-In

  • 11% Webinar Show Rate

  • 50% Call Show Rate

  • 45% Close Rate

Smart marketers instantly see the webinar show rate (11%) as your biggest problem.

Red flag: They claim they'll "fix everything."

#3: "Will you verify our data before proposing?"

Good marketers never trust your data blindly, they audit first.

One of Jeremy’s clients claimed their funnel worked. After checking, the agency found the client's cost per call had doubled. Without verifying, they'd have scaled a broken funnel.

#4: "How does scaling spend affect results?"

Great marketers know spending $5k/month isn’t the same as $100k/month. Cost per result usually increases as you scale.

Red flag: Agencies promising results won't change at higher budgets.

#5: "What's your Plan B?"

Real marketers always have multiple strategies ready:

  • Primary: Optimize your current funnel

  • Backup: Quickly switch to webinars

  • Hybrid: Combine approaches as needed

#6: "Why will your approach work BEFORE we spend money?"

Good marketers clearly explain their strategy and logic upfront.

Bad marketers say: "Let's see what happens."

You’re hiring someone to turn your money into more money—not gamble with it.

Demand these answers upfront.

Demand math.

If they can't deliver, find someone else.

Your budget deserves better than expensive guesswork.

(Concept credit: Jeremy Haynes)

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