Are you Generating demand for you services? or are you just capturing it?

I’ve spoken to quite a few business owners who are trying to hit their next mark with their business whether it 6 figures a month or increasing 20% in annual revenue, they usually do very well on the demand capture side of things

What do these even mean?

• Demand Generation: This is about sparking interest in something people may not have known they wanted. For instance, an electrician could promote smart home lighting as a convenience and efficiency upgrade and introducing homeowners to benefits they hadn't considered. Demand generation is about presenting your service in a way that creates curiosity and desire.

• Demand Capture: This focuses on people who already know they have a need and are searching for a solution. For example, an electrician running ads for emergency electrical repair services meets an immediate demand from people who are actively looking for help.

In a nutshell:

• Demand Generation = Creating interest.

• Demand Capture = Meeting existing interest.

How to Generate Demand

Generating demand requires creativity. You need to make messages and visuals that showcase the benefits of your service in a way that resonates with potential customers. This is where content and ads come in as powerful tools, highlighting the unique value your service brings in an engaging, compressed format.

If you’re looking to generate demand with targeted ads and social content, click below to explore how we can help.

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