You Already Know What a Hook is.

Let’s Talk about Hooks.

I think at this point everyone and their dogs know what a hook is and how to structure the start of the video.

If you dont know, basically, the first 5 seconds of the any short form clip is where you need to put a lot of effort on, whether it’s you wanting to go viral or speak to a target market, doesn't matter how you do it, but as long you do it.

Some people straight up just use someone else’s footage, memes etc to capture attention, and my thing is if it works it works.

Do I recommend that? I cant say but If it’s bringing you the result you wanted from it good. But dont just stop on the hook, actually deliver on what you’re going to say or show in the main body of the clip, you invited them with a hook, they accepted it, now it’s your job to show them what they came for , if it’s entertainment, it’s entertainment, if they’re expecting value, give them value.

Just give them what they want.

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