AI is hurting your brands reputation.

Author

Areeb Mirza
February 07, 2025

If you've been using AI to write

  • Scripts

  • Captions

  • Blogs

  • Emails

You're hurting your brands reputation, let me tell you why you may be using AI incorrectly.

Lets talk about scripts, most people when it comes to scripts, have not written a script by themselves, they don't have “the time spent on their notepad or paper” with research work on what you actually need to come up with content ideas that resonate with your audience and more importantly for ads.

Stay with me,
if you don't know how something is done, how do you expect to find the flaws in it? So whenever AI writes you generic fluff, for you that may be the most amazing thing you've ever seen, but when you hand it to someone who actually writes scripts and does copywriting, they may not even count it as rough draft.

Here's what you can do, whenever you scroll a video on social media, start to observe how a good video is written and more importantly, structured. Once some things start to become more visible to you, you will quickly start seeing the hole in the scripts, captions etc you use AI to write.

Point is, you cant know whats good if you dont know what bad is and the other way around.

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