AI Editing softwares don’t “work”

"We just need more content. Let's use AI to edit our videos."

I hear this from business owners every week. But look at Trial Sharks,

two lawyers who started from zero, and within 90 days built 10K+ followers across all platforms and generated 2.8M+ views on a single reel. They didn't use AI editing.

Here's why AI editing fails business owners like you:

In 2025, the algorithm demands both volume AND quality. It's not either/or.

When you're under 50K followers, you need to post frequently, but each post must grab attention in under one second. I've analyzed hundreds of business accounts that successfully built audiences: not a single one over 10K followers relies on AI editing.

Let me show you the difference:

AI EDITING:

• Adds basic captions
• Makes random cuts at speech pauses
• Applies generic transitions
• Result: Content that looks like everyone else's

MANUAL EDITING:
• Cuts to the exact moment your message hits hardest
• Zooms in when you deliver your key insight
• Adds B-roll that reinforces your unique brand
• Result: Content that feels distinctly YOURS

Think of it this way,
AI editing is like having a billboard with a plain background and basic font. As I mentioned in a recent newsletter,

"Have you ever seen these signs for businesses, the font with the plain background? That inspired me to talk about branding, your business image is very important."

Manual editing is like having a professional team build your visual identity. It's the difference between being one of many and standing out in your market.

XrossOver Sports is another perfect example. They went from a few hundred followers to almost 20K+ within 90 days and achieved millions of views. One 15-second video we made for them hit 1M+ views because it highlighted them as experts by giving great advice.

The transformation happens when you stop seeing editing as just a technical step and start treating it as a crucial brand expression.

Don't sabotage your excellent scripts and recordings with lazy editing.
For TrialSharks, we posted around 90 times on each platform to build "trust" with the algorithm by climbing the viewership ladder. Your first milestone might be 10K views, then 40K, then 200K, and suddenly one spikes to 1M+. This doesn't happen with AI editing.

For TSO (the optometry store), we helped increase their sales and appointments by creating properly edited content that teaches the audience something valuable.
We created educational content that gets people aware of problems they might not have known about.

As I wrote in my newsletter: "When it comes to short form content, you need the whole process. You need to make sure the script is on point, your recording is on point, your editing is on point, and your publishing is on point as well."

Your future customers will notice the difference, even if they can't explain why.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.

View Case Studies

Areeb Mirza’s YouTube Channel