• Areeb Mirza
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Ad Targeting doesn't work the way you think it works

Author

Areeb Mirza
February 20, 2025

I hear this all the time with ads

"Oh I think we need the right targeting, we need to target millionaires and billionaires and everything will be fine sunshine and rainbows"

Let me put it to you this way, you can have the most pristine and elegant targeting on the planet, lets say you have that,

but if your ad is bad, then it doesn't really matter does it? You think your poster ad is special and they will clap for it when they see it? and start dialing you?

NO, that doesn't happen.

You need a good Ad with a fantastic script, call out who you're trying to sell to in the ad, the days of specific targeting are put to rest.

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