A simple reason service businesses dominate attention

I want to share something Eddie Maloof did on stage that really hit me, especially for anyone running a service-based business.

He started by asking the room a few simple questions.

Who here owns an agency?
Who runs e-commerce?
Who runs some other kind of online business?

Most hands went up.

Then he asked something different.

“Stand up if you consider yourself to have a personal brand. You post online. It matters to you.”

Only a fraction of the room stood.

Then he said, “Stay standing if you post at least 10 times per week.”

Almost everyone sat down.

What was left was maybe 10 people in a room full of ambitious business owners trying to grow online.

And his point was simple but uncomfortable. Those 10 people probably have more authority in their niche than everyone else in the room.

Not because they’re smarter.
Not because they’re better.
Not because they have better offers.

Because they show up more.

He followed it with something that really reframed how I think about content.

You do not need everyone to know who you are.

You only need the people inside your ideal customer group to know you.

For most service businesses, that number is shockingly small.

You’re not selling to millions of people worldwide.

You’re selling to a few thousand people in a city, a region, or a specific industry.

If even 10 percent of that group consistently sees your content, that’s authority.

And authority changes everything.

People trust you faster.

They assume you’re the expert.

They stop price shopping.

They come into conversations already convinced.

Eddie shared that the reason people line up to talk to him at events, DM him opportunities, or even offer equity in their businesses isn’t because he’s the richest person in the room.

It’s because of the authority he’s built through consistent content over years.

That’s the part most people skip.

They want the outcome without the repetition.

They want recognition without posting.

They want leverage without visibility.

They want authority without volume.

For service businesses, this is especially important.

You don’t need viral videos.

You don’t need millions of views.

You need:

• The right people

• Seeing the right message

• Repeatedly

Ten posts a week sounds like a lot until you realize most of your competitors post once a week or not at all.

That’s the gap.

And that’s why this works.

Credit to Eddie for articulating this so clearly. It was one of those moments where you realize the advantage is simple, but most people refuse to take it.

If you’re running a service business and wondering why growth feels harder than it should, this might be the lever you’re ignoring.

Visibility creates authority.

Authority creates leverage.

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