A million people know about your business, does that change anything?

Its 2025 and everyone has goals and KPI's to hit. We're all looking at what department needs to improve best to hit these goals, and one department which you can forever improve is Marketing (another one is operations but we wont talk about that today).

You might be looking into SEO, emails etc which is fine depending on industry, it all counts for the same things which is visibility.

Visibility is fine, but if we were to take this one step further, the question I would ask is, "how you're visible" which is also important.

Lets say you sell something over the internet, in this example lets use fitness.

Text on the screen is only going to do so much, specially if you have fierce competition. You NEED to stand out.

And the way you do that is by creating Video content, and not just any video content, this has to be a person speaking on camera. Every year you enter deeper into the social platforms, where people are using these social platforms VERY differently.

Which one do you think is more effective: 1 million people who look at text on the screen in google or your video posted on your brand with a logo explaining how you perform your services and giving valuable content to your market?

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