A Lot of People Still Don't Believe in Content (And That's Why They're Losing)

A lot of people still don't believe in content.

They can't put their finger on how they're going to get their money back.

They're grounded in old beliefs. Everything should be straightforward like PPC or some other ad effort they've done in the past.

But here's what you need to realize.

The world is becoming more visual.

We have an epidemic of people living more on social media than they do in real life.

And you need to take advantage of that.

If people cannot leave their phones, and you're not on their phones on a consistent basis, then by definition, you're not going to be top of mind.

And you're going to lose a lot of your business to competitors who are putting in barely any effort into content.

People don't look at websites anymore.

That's something you need to understand.

Your website isn't the first thing they look at.

People want to see if this is a real business. If you have actual content. Whether you're an actual expert on what you say.

All of these things matter.

Just because you use the platform for cat videos doesn't mean the other two billion people use it for the exact same purposes.

There are a lot of business owners on these platforms. A lot of consumers.

And there are million dollar, billion dollar companies advertising on these platforms on a consistent basis, tripling their money, just because they figured out content and paid advertising.

So if you actually put your head down and start today, and give it six months to a year, and just consistently improve your content, you are going to see more business.

It's going to have an omnipresent effect that you don't have at the moment.

Here's the reality.

Content isn't like PPC. You can't track every dollar in and every dollar out in a neat little spreadsheet.

But that doesn't mean it's not working.

Content builds trust. Trust builds sales. Sales build businesses.

And if you're not building trust on the platforms where your customers are spending 4 to 6 hours a day, you're invisible.

Your competitors are showing up. They're building trust. They're taking your customers.

And you're sitting there wondering why your business isn't growing.

So here's what you need to do.

Stop waiting for proof. Stop looking for a guarantee.

Start creating content. Start showing up. Start building trust.

Six months from now, you'll look back and realize that was the turning point.

Or you'll look back and wish you had started today.

Your choice.

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