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5 billions active users on Meta? lets look at some numbers that will shock you

Author

Areeb Mirza
October 21, 2024

Here’s a breakdown of some surprising data on social media usage that gives us a closer look at the biggest players in the game

1. Facebook

  • Users: 3.065 billion monthly active users, making Facebook the largest social media platform globally.

    • 56.3% of Facebook users are male, 43.7% are female.

    • Almost a quarter of US Facebook users are between 25-34 years old.

  • Video Viewership: 50% of the time spent on Facebook is dedicated to watching videos, showing the platform's growing focus on video content.

2. Instagram

  • Users: 2 billion monthly active users.

  • ROI King: Instagram ties with Facebook as the platform with the highest return on investment (ROI) for businesses.

  • Key Demographics: 27.4% of US Instagram users are aged 25-34, making it a prime platform for reaching millennials.

3. LinkedIn

  • Users: Over 1 billion members worldwide, with a strong focus on professional networking.

  • Audience: 60% of LinkedIn users are professionals between 25-34 years old.

    • The US leads with the highest user base, totaling 214 million.

  • Companies: 67 million companies have profiles on LinkedIn, making it a critical B2B platform.

4. TikTok

  • Users: TikTok is expected to exceed 2 billion users by 2024.

  • High Engagement: Android users alone spend an average of 34 hours per month on TikTok.

  • Demographics: 36.7% of users are between 18-24 years old, and 48% of users identify as female.

  • Ad Engagement: TikTok’s ads are highly engaging, especially due to its younger, active user base.

5. Twitter/X

  • Users: 619 million monthly active users.

    • 63% of X’s user base is male.

  • Engagement: Average engagement rate for top brands is 0.102%.

  • News Hub: 53% of users rely on X for the latest news updates.

6. Pinterest

  • Users: 482 million monthly users.

  • Demographics: 76.2% of Pinterest users are women, with 80% of weekly users discovering new brands or products.

  • Visits: In December 2023 alone, Pinterest saw nearly 1.2 billion visits, showing it as a strong platform for e-commerce and discovery.

7. YouTube

  • Users: Over 2.5 billion active monthly users.

  • Massive Engagement: YouTube reaches 95% of internet users globally and is the second most-visited website in the world.

  • Video Dominance: YouTube commands the largest share of video consumption, with a strong focus on long-form content.

Key Takeaways:

  • Video content is king, especially across platforms like Facebook, Instagram, TikTok, and YouTube, where the majority of user activity revolves around video consumption.

  • Engagement on niche platforms like LinkedIn and Pinterest is huge, especially when targeting specific demographics such as professionals or women.

  • Multiple platforms can reach different audiences, and understanding where your target market is most active is critical for a successful marketing strategy.

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