2 Reasons to Not Hire an Overseas Agency

I'm going to be direct about this.

Don't hire an overseas agency for your marketing and content.

Not from the Philippines. Not from India. Not from Pakistan. Not from anywhere outside the US if you're selling to the US market.

Here are 2 very simple reasons why.

1. They don't understand the US market.

Marketing is not just about running ads. It's not just about posting content. It's about understanding the culture. The language. The nuances. The way people think.

An agency or your VA in the Philippines doesn't understand how Americans make buying decisions. They don't understand the tone. They don't understand the messaging. They don't understand what resonates.

They can copy what they see. They can follow a template. But they can't think strategically about what works in the US market.

Your marketing is the face of your company. It's how people perceive you. It's how people decide whether to trust you or not.

If your marketing feels off, people won't buy. They won't trust you. They'll move on to someone else.

You can't afford to have marketing that doesn't understand your market.

2. They're 1 to 2 years behind on what actually works.

The rest of the world is 1 to 2 years behind on what's working in the US market. What works in the US today will work in the Philippines in 2 years.

That's the reality.

If you hire an overseas agency, they're using strategies that worked in the US 2 years ago. Not what's working now.

They're running ads the old way. They're creating content the old way. They're following playbooks that are outdated.

And you're paying for it. You're wasting time. You're wasting money. You're getting results that could have been better if you hired someone who knows what's working right now.

Marketing moves fast. What worked 6 months ago doesn't work today. What works today won't work in 6 months.

You need someone who's in the market. Who's testing. Who's adapting. Who knows what's working right now.

Not someone who's following a playbook from 2 years ago.

Here's the reality. We get on a lot of calls with business owners who tell us the same story.

They hired an overseas agency. They paid less. They thought they were saving money.

But the results didn't come. The content felt off. The ads didn't convert. The messaging didn't resonate.

So they wasted 3 to 6 months. They wasted thousands of dollars. And now they're starting over.

We've never met someone who said they made a million dollars by hiring an overseas agency.

Not once.

Marketing and content is the entire face of your company. It's how people discover you. It's how people decide whether to buy from you.

Don't go cheap. You'll just waste time.

Hire someone who understands your market. Hire someone who knows what's working right now. Hire someone who can think strategically about your business.

Your marketing is too important to outsource to someone who doesn't understand your market.

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